Product research provides information on the specific and required characteristics of a service or a product. It helps companies to understand the needs of the customers in a much better way so that the required product can be tailored appropriately. This research can also help in filtering new ideas for the products.
Why product research is important: Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is providing support in taking business decisions concerning the offer design and development.
Why we did product research: The initial product research will help us evaluate our idea for a new product and service and see if there is a need for it and what it is that your potential customers are looking for. This way we can learn what we can do differently, to meet the needs and expectations but also to exceed and outdo the competition.
A persona, (also user persona, customer persona, buyer persona) in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way.
Why user persona is important: Creating personas will help you to understand your users' needs, experiences, behaviors, and goals. Creating personas can help you step out of yourself. It can help you to recognize that different people have different needs and expectations, and it can also help you to identify with the user you're designing for.
Why we did user persona: Basically, personas provide a guideline of what the final user experience delivered by the app should involve. To make the most out of user personas, they must be realistic and concentrate on the present instead of the future.
In commerce, customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship. This interaction is made up of three parts: the customer journey, the brand touchpoints the customer interacts with, and the environments the customer experiences (including digital environment) during their experience.
Next, We scripted a typical daily feeding routine for my persona. This process helped me decide how the web app's customer experience might be designed to fit in with a feeding routine.
A wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents the skeletal framework of a website. Wireframes are created for the purpose of arranging elements to best accomplish a particular purpose.
Vecular's most basic paper sketches were designed for each screen . In a demonstration or usability test, the sketches are switched according to user actions. One of the advantages of paper prototype is that we could create multiple versions without wasting time on digital tools.
A styleguide or manual of style is a set of standards for the writing, formatting and design of documents. It is often called a style sheet, although that term also has other meanings. The standards can be applied either for general use, or be required usage for an individual publication, a particular organization, or a specific field.
These guidelines are meant to help developers keep elements like buttons and forms consistent across multiple webpages. Additional examples and references, like writing samples, words to avoid, PowerPoint templates or photography compositions could also be helpful to include in a brand styleguide.
The modern technology set we chose enabled us create a fast- loading, scalable app to support Vecular's quickly growing global business. We put in place a Content Management System (CMS) and rich User Guide to allow Vecular's editors to easily maintain the app going forward.